Be Heard Vol.1
Be Heard Vol.1 A guide to better conversational podcasts is brought to you by Joshua Wilcox, owner and operator of Brooklyn Podcasting Studio. This is one of the only courses you will find that is specifically designed to address the most common and major issue that prevents conversational podcasters from reaching their audience: THEIR CONTENT.
What makes this course special is that, unlike many books and courses on podcasting, very few of them go into detail about what it actually takes to make good conversational content. This is ultimately the most important factor in whether your podcast will grow and reach its intended audience.
Who is this course for?
- This course is for the new or seasoned podcaster (who is frustrated that they're not seeing their audience grow.)
- This course is specifically for those doing conversational/unscripted podcasts, meaning you're not reading from a script or writing out everything you will say verbatim.
- This course is also for individuals who want to know and understand what it takes to make good content for their podcast, as well as how to run and operate a podcast.
Why you should purchase this course!
Honestly it's simple. What I see holding most podcasters back is a lack of understanding of what actually makes good conversational content. Many podcasters don't realize that they're sabotaging their own content by committing a lot of critical BUT easily correctable mistakes. Sadly, many podcasters end up getting frustrating and quit because these easily correctable mistakes go unaddressed and most podcasters aren't even aware of them. Be Heard Vol.1 is designed to remove these unseen barriers that hinder you from connecting and attracting the audience you want.
Also, to be frank, I've done part of it for you so that you don't have to. I have spent 7 years working in the podcast industry having recorded over 300 different podcasts and helped produce/record over 2500 podcast episodes and counting. That is more than 4000 plus hours of podcasts that I have listened to and observed (and counting.) And what you're getting in this course is that wealth of experience and knowledge that I acquired "the hard way" by actually listening to and watching every single podcaster I worked with, observing what worked, what didn't work, and more importantly, why.
What is my goal for you with this course?
My goal for you with this course is to give you the methods, tactics, and tips that I've spent years developing that will help you remove and/or completely avoid the most common barriers that many podcasters unknowingly create in their content that are getting in the way of them truly being heard and creating podcast episodes that actually resonate with audience they want to reach. This is my goal for you with this course, plain and simple. In addition, this course will also give you insights on how to run and manage your podcast, which, outside of creating content, is 2nd biggest thing that most podcasters struggle with.
How is the course delivered, and what's included?
This course is delivered to you via email and contains 11 chapters as video files. There are also two versions of each chapter, one with background music and one without (just in case you don't need or like the background music.)
The Course includes 11 chapters (approx. 3hrs.24mins total)
- Introduction & Mindset — This section lays the foundation for this course and highlights the key principles you need to keep in mind when creating your podcast content as well setting the realistic expectations of what it's like to run your podcast. This is not full of cliche motivation to get you pumped up about podcasting. It's about giving you the real understanding how you should approach creating your content.
- The Pitch — This section goes over understanding what your podcast is really about and being able to express it in a way that attracts the audience you want.
- Name & Logo — Many podcasters are missing out on new listeners and viewers just because they have the wrong name and logo. This section shows you how to avoid this self-sabotage.
- The Setup — Arguably the most important section in this entire course. This section teaches you how to set up and frame your podcast conversations so that your audience is engaged from the beginning of your episodes.
- Transitions — One of the hardest things to master as a podcaster. This section gives you some tried and true ways to seamlessly get from one part of the conversation to the next.
- Engagement — This section will teach how to engage your audience within the flow of your podcast conversations and how you should be engaging with your audience outside of your podcast as well
- Format — This portion of the course goes over the different types of podcast formats, How they help your content, why they're important, and the pros & cons of each format.
- Interviews/Guest episodes — This portion of the course is a super-comprehensive breakdown of how to approach guest episodes to maximize what you, the guest, and your audience get out of these types of episodes
- Marketing — Podcast marketing methods change all the time and differ based on the audience your targeting. But this section aims to touch on some tried and true principles I've seen work. That way you're not simply posting and praying you audience will come.
- Build Your Team—This section illustrates the importance of having help to run your podcast and how to go about building your team.
- Final Thoughts — Sometimes, not all advice fits neatly into a chapter, so included here are some final nuggets and some parting advice to re-emphasize the most important things in this course.
Here's what my clients have said about working with me:
The War on Cars Podcast — "Josh has been an invaluable part of The War on Cars team since very early on. He has a keen ear for details and we know that anytime Josh offers a suggestion it's going to improve the podcast immensely. Even after more than 100 episodes, working with Josh is like getting a master class in content creation. His advice and insight have been instrumental in the growth and success of our show."
Terry Rice, Launch Your Business — "Working with Josh has helped me produce my podcast faster and better. As a result I've been able to grow a dedicated audience and attract premium sponsors. But beyond that, he's taught me how to proactively create better content as opposed to constantly relying on him for support. His guidance is the closest you'll come to a cheat code for building a successful podcast."
Felix Levine, Where's This Going — "Josh and the Brooklyn Podcasting Studio served as the cornerstone and incubator for all my ventures in the podcasting realm. His profound wisdom, expert guidance, and unwavering professionalism have been invaluable assets, shaping the foundation of my podcasting journey."
Raphael Harry, White Label American Podcast — "For anyone starting or already in the world of podcasting, having Josh Wilcox as your guide is a game-changer. I owe a huge debt of gratitude to Josh for helping me navigate the early stages of my podcast. Without his unwavering support and expert advice, I doubt I would have made it past my first seven episodes."
BusyBoysUncens*red Podcast — " Josh's insight and direction was very helpful in terms of how to bring the audience in. Making the audience feel more included in the conversation throughout an episode! "
Sabine Franco, Ambitious Legacy Podcast — "Having navigated the podcasting landscape with Josh's guidance, I can confidently say that this course is a game-changer. Josh's support has been invaluable in helping me fine-tune and enhance my podcasting skills, and I know this course will exceed expectations for anyone looking to up their podcasting game."
Melanie Glace, The Girls Night Podcast — "Josh is the GOAT. He helped my podcast in so many ways: formatting episodes, suggestions on monetization, and how to engage your audience in an episode. If you need proven, actionable steps to make your podcast successful, it should be from him."
Victoria Fortune, Good Grief — "I came into the podcast world with zero knowledge. I just knew I had a story/stories to share. Josh has so willingly been my guide throughout my journey of starting my first podcast. From tips on what makes a podcast stand out to his feedback on the tone of my podcast, Josh's expertise has helped me become more confident"